Pro Optika is an Estonian-owned family company that was created with the goal of helping people improve their eyesight. The dedicated optics enthusiasts who work at Pro Optika today are the third generation to do so.

The company opened its first optics store in Võru in 1991 . In the early days, it focused mostly on serving people in Southern Estonia, and this soon led to the opening of further stores in Valga and Põlva. About a decade later, Pro Optika expanded to Tallinn, where today it has seven stores.
Pro Optika is now found in ten Estonian towns: Tallinn, Tartu, Põlva, Pärnu, Valga, Viljandi, Rakvere, Jõgeva, Jõhvi and Võru, with 18 stores in total.

Pro Optika’s stores are focused on high-quality, personal service, which is why a lot of attention is paid to choosing and training our staff. After all, optometry and optics are exacting sciences – to become a specialist in the field takes years. Customer-centred service is also supported by a wide range of products which is improved by participating in the largest European optics fairs in Paris and Milan.

At Pro Optika there are glasses in every price range and for every taste. Here you will also find brands that can’t be found anywhere else. Our range plays a key part in our customer satisfaction formula. n addition, Pro Optika makes sure that the latest technology is put to use for the good of people’s eyes. We bring you the very best of global eyewear fashion.

All Pro Optika stores offer customers a complete service provided by our opticians, optometrists, eye doctors and customer service staff. We have never sought to become the largest chain of optics stores, but the best in the business. Our goal is to attain and remain at the highest level of professionalism and focus on fulfilling all of our customers’ individual needs and wishes every day. Plus we want to be known for the quality of our products and service.

Brand promise

Pro Optika is your first port of call, as here you’ll find whatever it is you’re looking for – those wearing or needing glasses will find a solution, fashion lovers will find true style and those who are price-sensitive will find something affordable. Every customer, moreover, will find the same friendly service and a stylish range of products.

Brand story

Pro Optika is your first port of call, as here you’ll find whatever it is you’re looking for. Do you want to see? See how beautiful the world is? See how beautiful you are? Do you want to see how different pairs of glasses can change your looks the way you want them to, or in a way you haven’t even imagined? See how friendly and efficient service can be? If you want to see, come in to Pro Optika. See you soon!

Jüri 19a, Võru
Reg nr 10125659
KMRK nr EE100660094
info [at]